Associate Professor

Management Information Systems

Department Advisor

University of Delaware
Newark, DE 19716


Mark A. Serva is an associate professor of management information systems at The University of Delaware.  Professor Serva received his MBA from Syracuse University, and his Ph.D. from The University of Texas at Austin.  He has published numerous articles in the areas of e-commerce trust, latent growth modeling, and the improvement of student learning.  He is also the recipient of many teaching awards, including the Lerner College’s Outstanding Teacher.  Dr. Serva is the former director for UD’s Institute for Transforming Undergraduate Education, a leading advocate for the integration of student-centered pedagogies into higher education.  He is also a well-traveled educational consultant, having conducted teaching improvement workshops on five continents, including Egypt, Brazil, South Korea, Turkey, and India. In 2019, Professor Serva earned his Teacher-Consultant Certification in Team-based Learning from the TBL Collaborative.